Word: sloganeered
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Grass-Roots Campaign. In Kitwe, Northern Rhodesia, the campaign slogan of Undertaker Con Oelofson, a candidate for municipal office, is: "The last man to let you down...
Moviemaker Rogosin, the son of a wealthy textile manufacturer (Beaunit Mills), made Come Back, Africa (the title is a translation of an African National Congress slogan) mostly at his own expense, and the film altogether cost close to $70,000. He entered South Africa as a tourist, lived there for almost a year before he felt ready to roll his cameras. In April 1958 he applied for government permission to make "a musical travelogue." After two months of palaver with six suspicious federal bureaus, Rogosin got his permit. He dashed off his script in less than a week, then shot...
...majoring in English, tried teaching after college but decided to get into advertising "because I developed a prejudice toward eating." He was hired at $50 a week by the George Batten Co. in 1928, just before its merger with Barton, Durstine & Osborn. His hard-slogging work habits and a slogan-making command of the language propelled him through BBDO's ranks as he worked on ad campaigns for Armstrong Cork, Servel, B. F. Goodrich and Cellophane. He became the agency's chief idea man in 1946, a member of the executive committee...
...Fooled." American's George Washington Hill, the brassiest to-baccoon of all time, dreamed up the slogan "It's toasted" for Lucky Strike?even though all tobacco went through the same toasting process. Reynolds struck back with "I'd walk a mile for a Camel," scoffed at Luckies' "toasted" claim with ads showing a magician sawing a girl in half and captioned, "It's fun to be fooled; it's more fun to know." George Washington Hill, the prototype of the dictatorial sponsor in The Hucksters, was not a man to be outshouted; he pushed into the industry lead once...
...traditional suppliers, Australians set out to develop their own electrical, chemical and engineering industries. And at war's end, warning that against the weight of Asia, Australians had "perhaps 25 years in which to justify our exclusive possession of this continent," Laborite Immigration Minister Arthur Calwell revived the slogan, "Populate or Perish." He won support for a costly immigration program that has brought in an average of more than 100,000 "New Australians" a year. In the process, Australia deliberately modified its old boast of being "more purely...