Word: sloganeered
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...like to talk to you about the difference Jesus Christ makes on the job." This week they are holding a series of evening meetings in a local Baptist church (chosen for its location rather than denomination) which are addressed by machine operators, clerks, union leaders, foremen and company officials. Slogan of the two-week crusade: "Just the job"-a non-U British expression synonymous with "just the ticket...
...Money has to be sold the same way that suits and dresses are." Today that slogan is a banker's commonplace. Yet when young Lewis Douglas Meredith argued the point in his Ph.D. thesis at Yale in 1933, it was far from accepted doctrine. Bankers sat on their funds, lent only on the highest-grade collateral. Meredith began developing the idea that, instead of looking mainly to collateral, the loanmakers should consider a man's job and his ability to repay. A mortgage, he argued, is not just a lien on property, but "instead is a means...
What had Dwight Eisenhower and his Administration given the people of the U.S. that brought their overwhelming approval? The Republican campaign slogan summed it up well : peace, progress and prosperity. The Eisenhower Administration had ended one hopeless war and had kept the sparks of new wars from landin on the U.S. Under new economic policies, the U.S. had reached new heights of prosperity for both labor and capital. The Administration had balanced the federal budget, and cut taxes, and had shown proper concern for the welfare of its citizens, e.g., in the broadening of social security, in programs for better...
...there was a deeper base for the people's approval. In their campaign slogan, the Republicans left out another P that was the most important of all: principle. The people sensed that Dwight Eisenhower held to basic and important American principles that worked, as the President put it, for "every American man, woman and child, whatever his station, his calling, his religion or his race...
...imports, however, is the fact that domestic oilfields will not be able to keep up with rising U.S. needs under any circumstances. Says Otis H. Ellis, general counsel of the National Oil Jobbers Council: "We constantly hear that 'there is no security in foreign oil. A more appropriate slogan would be,"There is no security without foreign oil." " With one-seventh of the world's crude-oil reserves, the U.S. consumes 9,000,000 bbls. of oil daily, well over 50% of the world's production. The Chase Manhattan Bank predicts that U.S. oil demand will rise...