Word: sloganeered
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...conducting a Kefauver-type handshaking campaign, but says: "I hope I don't mumble like Kefauver." In Idaho's First District, Republican Louise Shadduck, 39, is just beginning to make progress against 50-year-old Incumbent Democrat Grade Pfost (pronounced, as in her 1952 campaign slogan, "Tie Your Vote to a Solid Post"). In the populous Sixth District of New Jersey, Republican Assemblywoman Florence Dwyer is a real threat to hardworking, young (36) Democratic Representative Harrison ("Pete") Williams Jr. And in West Virginia, Republican Mary Elkins, 53, wife of onetime (1919-25) Senator Davis Elkins, has an advantage...
...upper decks, the wives waved, blew kisses, wept. As the ship got ready to sail, the passengers suddenly unfurled paper signs: "Pate's Paupers," "Love, Cherish and Be Transferred," "Un-American," "Shanghaied." The most cutting of all was a sign emblazoned with the abbreviation of the Marine slogan, "Semper Fi"; next to it was a picture of what Americans in ordure-treasuring Asia called a "honey bucket...
...further fired Maine's independent-minded voters was Muskie's straightforward eggheadedness (Bates '36, Phi Beta Kappa), his ability to discuss convincingly ethical and moral questions. In his campaign he had only to bear down hard on his record, spread his gospel-tagged with a surefire slogan: "One good term deserves another...
...Louis Ogens, a 46-year-old Chicago mail clerk who, with his wife, Frances, is paying off $152.90 in installment loans plus $97.50 in rent a month on total monthly take-home pay of $658, says he learned his lesson as a G.I. in inflation-crippled China. Ogens' slogan: "Get in debt on the high dollar, pay off in the low dollar." Says he: "Then there's the $200-or 300-a-year income-tax deduction you can take for interest payments. If we don't need anything after we get out of debt...
Some admen contend that the soft-sell approach can succeed only in limited luxury-class markets, that keenly competitive mass-marketed goods still demand fact-filled, reason-why copy. Says an old Madison Avenue slogan: "The more you tell, the more you sell." On the other hand, understated advertising has successfully sold many items, from dogfood to diapers, in mass-market fields where there is little discernible difference between competing products. Instead of lecturing readers on engine-ping, Standard Oil Co. (Ohio) diverts them with spaceship cartoons. George Gobel's fey, sophisticated humor has helped to build Dial soap...