Word: sloganeered
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Isetta's slogan, which has helped push production to 100 a day: "Less taxes per year (39 marks) than a city dachshund (60 marks)." Still stranger cars are ready to go on sale. One is the egg-shaped Brütsch, named after Stuttgart Designer Egon Brütsch, which stands barely 3 ft. high, has four forward speeds but no reverse, does 67 miles per gallon. Strangest of all is the Dornier Delta, which looks like an old-fashioned electric toaster on wheels; the front and back sections hinge at the top to form doors. The front seats...
...outlawed but vote-swinging Communist Party recently made an opportunistic switch and endorsed him. But he can hardly be called a pink, much less a Red. In fact, he fits into no ideological pigeonhole, but campaigns as a man of action who promises to build, build, build. His slogan: "Power, Transportation and Food...
...Board Chairman Feinberg set out to woo the hard-to-sell, fashion-conscious college and career girl, hired top designers to turn out fetching new trifles, e.g., red "mambo" panties. He also revamped Kayser advertising to emphasize girlish glamour instead of spinstership thrift: "Be Wiser-Buy Kayser," its longtime slogan, became "You Owe It To Your Audience." When Kayser's new-looking 1955 lingerie collection was shown last June, it drew the biggest crowd of department-store buyers in Kayser's history, spurred a 50% spurt in sales...
Like the U.S., which once advised its young men to go west, Israel also has a slogan for its young people. Exhorts a popular Israeli song: "Go south, young man." But Israel's south, the Negev, is no land of opportunity. Comprising half the nation's land total, the Negev is a forbidding wasteland spotted with the rare patches of green of a few farms expensively irrigated by dedicated pioneers. Yet to determined Zionists, the Negev could provide an outlet for Israel's rapidly growing population (more than doubled since 1948, to 1,700,000) and abundant...
Targets. Under its New Dealing publisher (a favorite Evans slogan: "No Republican is fit to hold public office"), the Tennessean hovered protectively over TVA, opposed Eisenhower mainly because Evans suspected the President did not favor further public-power expansion...