Word: sloganeered
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...well running Midwest papers that he was able to start the Sauk-Prairie Star in Sauk City, Wis. in 1952. Editor Gore filled the Star with tried-and-true reader-catching personals, a homespun "Star Dust'' column, and two columns of editorials under a good-humored standing slogan (H. L. Mencken's "Every little squirt thinks he's a fountain of wisdom"). The Star's circulation climbed to 3,200, and the paper turned a neat profit...
...Eastern zone. A delegation of "East German mothers" arrived in Bonn and joined a crowd of Ruhr rowdies who paraded around chanting, "Adenauer is following in Hitler's footsteps-throw him out." The Socialist trade unions of Munich turned out 25,000 members carrying banners with the slogan: "We don't want to die for dollars or rubles...
...Life. Malenkov had stepped into the premiership bellowing the slogan, "A new life for all." There were to be more and better houses, amnesty for political prisoners, an abundance of consumer goods, honest art and, above all, peace. It was an obvious tactic: after a generation of Stalinist austerity and terror, the leader who could deliver these things might consolidate himself with the masses. As a matter of fact, everyone climbed on the "new life" bandwagon, including Khrushchev himself...
...Coca-Cola Co., the name Woodruff has been as indispensable as "refreshes" in its slogan. It was Ernest Woodruff, a Southern financier, who bought the company in 1919 (for $25 million) and started its expansion. Four years later he turned it over to his hustling son Robert, who soon changed Coke from a corner-drugstore treat into one of the world's most widely sold products. In 1939 Woodruff became chairman of the executive committee, but remained top boss while presidents came and went. This week, 65, Coke's retirement age, Woodruff at last stepped out (he will...
...record hundreds of such differences, then translated them into the sparse, nervous lines that are his trademark. But for years his main business was simply to protest evils and inequities. Shahn made his messages so plain that many of them were converted into posters by the addition of a slogan. During World War II Shahn became a poster artist for the Government, later put the horror and ruin of war into some of the most powerful pictures of his career. The changes of history were clearly not stranding Shahn; he still held a wickedly glinting mirror up to the woes...