Word: sloganeered
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...slogan in Soviet Russia is "Bring On the Consumer Goods." Ever since Premier Georgy Malenkov passed the word, with his talk of "smart clothes and elegant footwear" (TIME, Aug. 17), the vast engines of Soviet propaganda have been at work grinding out the tidings of a fuller and happier life for the citizens. Day after day, Pravda and Radio Moscow paint glittering pictures of a land of milk and honey, teeming with TV sets and People's cars. The new day will dawn, says Deputy Premier Anastas Mikoyan, some time...
Across the country last week began the fifth Religion in American Life campaign, annual effort of U.S. laymen (Protestant, Catholic, Jewish) to encourage church attendance through advertising in the press, over the air, and on billboards and car cards. This year's slogan: "Light their life with Faith; bring them to worship this week." Said President Eisenhower, making R.I.A.L.'s keynote speech: "By strengthening religious institutions, the Committee on Religion in American Life is helping to keep America good. Thus it helps each of us to keep America great...
...been developed since the printing press." ¶ Mass production of cameras and film got under way when a Rochester, N.Y. industrialist named George Eastman invented the Kodak. Eastman coined the name to be pronounceable in any language and "snap like a shutter in your face." He also invented the slogan: "You press the button, We do the rest." By 1896, twelve years before Henry Ford started mass-producing autos, Eastman was manufacturing cameras by the thousands, and film by the hundreds of miles. Price of the first Kodak, $25, with a $10 charge for developing, and reloading. Twelve years later...
...every schoolboy knows, the Carnation Co. evaporates milk "from Contented Cows." Thanks partly to this slogan, Carnation has become the U.S.'s third largest milkman,*and the biggest producer of evaporated milk in the world. But Carnation is never contented itself. Last week in Van Nuys, Calif., it showed off a milk-white, $1,000,000 research laboratory where Carnation researchers will try to find new ways to make cows more contented-and more productive...
...stocks the same way you buy gasoline for your car-by the dollar's worth." With this slogan, Rochester's H. (for Henry) Dean Quinby Jr., 55, has sold $6,580,000 worth of stock to members of his "Quinby Plan." Last week Quinby's plan got the biggest boost in its 15-year history. Eastman Kodak Co. announced that it is setting up a voluntary payroll deduction system for its 52,000 employees to buy the company's common stock through the Quinby system...