Word: sloganeered
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This week General Mills, still keeping Mrs. McGuire's slogan to itself, will announce that she has won the top prize: $25,000. General Mills' President Leslie N. Perrin and Merrill Lynch's Managing Partner Winthrop Smith are flying to High Shoals to give Mrs. McGuire her prize and free advice. Mrs. McGuire, mother of two small children and wife of an Army lieutenant stationed in Germany, had already picked out one investment. "I'm going to get some General Mills stock," said she. "I've got a real affection for that company...
...best-known initial-trademark in the world when they introduced a revolutionary type of one-piece men's "athletic underwear." Later, they brought out two-piece models as well. Loose-fitting and comfortable, B.V.D.s were a sensational improvement over old-fashioned bulky underwear. Plugged by its catchy slogan, "Next to myself, I like B.V.D. best," sales hit an estimated peak of 7,200,000 pairs a year in the mid-'20s. The lean & lissome males in B.V.D. ads (see cut) became as familiar as the Arrow Collar...
...time to start a new party. Eisenhower is the man to head it. Call it the Independence Party. "Independents for Eisenhower"- that would be the slogan. He would get the support of the better element in both the Republican and Democrat parties. Taft can't win, and as for Truman-may God save us from the form of American Communism that his regime is fastening upon...
...Socialists, who support Baudouin, are agitating for new elections (their slogan: "For the new King, a new Parliament!"), are expected to make headway. Catholic Premier Pholien's fence-sitting cabinet is expected to offer Catholic King Baudouin its resignation, may soon be replaced by a Socialist-Catholic coalition. But Belgium's biggest problem is outside her borders: the threat of Russian aggression. By 1952, Belgium has promised to contribute to the NATO army one full armored division, two infantry divisions, two reserve divisions...
...Communists sanctioned the meeting of the East and West Germans-"Germans at one table," was their slogan-in the hope of promoting themselves as the champions of German unity. East German President Wilhelm Pieck in person attended the opening session in East Berlin's graceful Gothic Marienkirche (he tried to slip in through the center portal usually reserved for brides, bishops and, in the old days, the Kaiser, but was hurriedly eased over to a side door...