Word: sloganeered
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...since 1947, benign Martin Kennelly, 63, who runs a storage and trucking business, had worked hard and made few enemies. Even the Republicans weren't mad enough at him to put up a fight. The G.O.P. tried to make Truman the issue and "Defeat the War Party" the slogan; their candidate, a worthy but unexciting lawyer named Robert L. Hunter, preferred to campaign against Kennelly himself as a "ribbon-snipping, do-nothing mayor." Actually, Kennelly had tidied up the civil service and improved the police department a bit, but Chicago's crawling slums were as bad as ever...
Half a century later, a new advertising technique gave the sexagenarian business an added boost. The ominous crow was retired; the slogan became "Wake up your liver bile!" Jingles urged readers and radio listeners: "When you feel sour and sunk, and the world looks punk . . . Take a Carter's Little Liver Pill." Carter's went on to claim that the increased liver bile would enable the pill-taker to overeat and overindulge in "good times" without morning-after regrets, to wake up "clear-eyed and steady-nerved," "feeling just wonderful," and "alert and ready for work." Copywriters combed...
...that, if movies are so bad, why had she criticized Hollywood for not letting TV show new pictures? At this point, Miss Emerson kissed her "old friend," and Skouras proclaimed, "in these hollow (sic) halls," that movies are better than ever. It seems that he had made up the slogan...
...leave much of the retailing details to Ike's son Earl, 43. Nevertheless, says Mike, now 64: "When I'm going out of a store, I can generally count on seeing Ike on his way in." Currently expanding into suburban areas, the Katz brothers have a slogan ready for their new stores: "Buyways off Highways." But Ike, now 72, will never drop his favorite motto for retailing success: "Give 'em a free ride...
...Peron is already playing from strength, why did he find it necessary to discover nuclear fusion at this time? It could be simply an attempt to demonstrate his slogan-Peron Gets Things Done. It could be a move to increase his international prestige, or to draw some attention away from the La Prensa incident. But in any event, assuming that Peron's scientists have not really discovered what makes the sun burn, the atom announcement brings the Argentine satrap a little bit closer to the scientific imperialism of the Nazis and Communists...