Word: sloganeered
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...means rare: estimates of U.S. victims range from 100,000 to 200,000. Last week, the recently formed Muscular Dystrophy Association met in Manhattan, decided to try to raise $250,000, largely to push research by Dr. Ade T. Milhorat at New York Hospital-Cornell Medical Center. Its slogan: "Give hope to the hopeless...
...still according to the legend-American Tobacco decided that it couldn't use the wonderful slogan after all. The slogan was so obvious that thousands of people would claim they had thought it up and demand payment...
Last week the legend was revived. The reason: Lucky Strike had launched a $10 million ad campaign which, for the first time on a nationwide basis, used the slogan: "Be Happy-Go Lucky!" The reaction was immediate. The company was flooded with letters demanding payment; a few of the writers threatened to sue. But American Tobacco, said Advertising Manager A. R. Stevens, would pay no one. Stevens also tried to lay the fiction, once & for all, with some facts...
There had never been any mysterious stranger and none of the other legends about the slogan were true. Actually, the slogan had been kicking around the company almost since it was founded. "How could we miss it?" asked Stevens. "The phrase is even in the dictionary and at least 80 songs have been written with that title." The slogan was used on place cards called "Happy-Go-Luckies" in the early 1930s and on a few posters in 1937. But American did not plug it hard, for a reason baffling to non-admen: American simply did not think...
...Abandon the most fatuous and debilitating slogan that ever misled a generation," he told Brown undergraduates last week at the opening of a new college year. "Give up security as an ideal. Anyone who promises security is misbranding his political, social and economic goods ... If you insist on being cheated, buy gold bricks or perpetual-motion machines...