Word: sloganeered
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Over in Germany, where it had been popular before the war, Coke had just celebrated a triumphant return under the slogan: "Coca-Cola 1st Wieder Da!" (Coca-Cola Is Back!). Once, beer-drinking Germans had thought soft drinks sissified, but the German Coke people licked that by putting ads in the papers proclaiming: "Got a hangover [Katzenjammer]? Drink Coca-Cola...
Times copy is edited so that it "won't turn your stomach at the breakfast table." (An early slogan for the Times was: "Will Not Soil the Breakfast Table.") In the Times, bodies are never found "lying in a pool of blood," nor "badly decomposed" in the woods. The Times was net always so squeamish. Ochs once told an editor who complained that a certain story was too smutty for the Times to print: "When a tabloid prints it, that's smut. When the Times prints it, that's sociology...
Because the Faye Emerson Show comes on the air when the audience is presumably stunned by the action-filled, clamorous, 2½-hour Saturday Night Revue, Faye's slogan is "Let's just be quiet for a few minutes." About the only demand that decorative, 32-year-old Faye makes on her listeners is to ask their help in deciding such pleasantly egocentric problems as whether or not the Emerson décolletage is cut too low. Says she: "I wear on TV just what I'd ordinarily wear at that hour of the night...
...months, East German Communists had militantly whooped up a Whitsunday youth march on West Berlin. The Reds had proclaimed that, on May 28, half-a-million members of the Communist-run FDJ (Freie Deutsche Jugend) would converge on Berlin's Western sectors in military formation. Their slogan: "Forward-Berlin Must Be Ours!" In Meissen, a Communist speaker had added a warlike warning. Said he: "When the first shot is fired, that will be the signal for the storming of Berlin...
Hollywood's latest slogan is "Movies Are Better Than Ever," but it is hard to prove by two of its latest cinemusicals. Neither better nor worse than any of their predecessors in a long assembly line, both are profusely Technicolored illustrations of creative poverty in the midst of technical plenty. They also share backstage settings and a weakness for toying archly with the idea of unmarried pregnancy-a subject which Hollywood might be expected to regard as no joke...