Word: sloganeered
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...Communists have exploited the peasants' land hunger for political ends. De Gasperi has countered with the slogan, "We must have land reform, but first we must develop our land." Last summer ECAgriculturists revived the old Fascist program of land reclamation (as it was carried out in the Pontine Marshes) as a sensible way to more productivity and less agrarian discontent. With U.S. prodding and financial help, three districts are being reclaimed; eventually they will account for one-third of the nation's arable land, provide cheap plots for the landless...
...second slogan of the week was, "German unity." Considerably more aggressive on this subject, the same issue of New Times denounced the West German State as "colonial in character." In Germany's Russian zone, the Reds drummed up some 10 million people to elect a "People's Congress"-a me-too counterweight to the West German Federal Republic...
...reply to the Russians, the West had a slogan of its own. The slogan was "freedom." The West wanted German unity, too, but only on democratic terms. It certainly wanted peace, but not at any price. Said Britain's Ernest Bevin: "We may even be called 'comrades' again. You never know." Then he added grimly that Russia was still talking peace while carrying on a "policy of promoting unsettlement all around...
...Chicago, the blight had fallen on Herbert J. Robinson, "The Angel of Broadway," who expanded into four stores after the war with the slogan: "The Angel is spreading his wings." Last week Robinson had a new slogan: "The Angel's wings are clipped." To stir up business, he planned to send airplanes up over Chicago's ballparks, scattering $10 credit slips through the crowds. Elsewhere, other dealers had tried similar stunts in vain. Manhattan's Herman & Ross offered free television sets "with the next 25 cars we sell"-but sold none. Seven Dallas dealers lured...
...where 22 million Italian fans each week place their bets. When the Torinos beat Spain's championship team in Madrid last March, a husky Parma worker cried out: "The Italian Republic's first international victory." The papers picked up the phrase and made it into a national slogan...