Word: sloganeered
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...state of Texas has a lot of money invested in the slogan, and we definitely want people to know it's a litter-prevention message. It's not a macho message." DORIS HOWDESHELL, director of the travel division at the Texas Transportation Department, on the slogan "Don't mess with Texas...
With “Believe in a Better Harvard,” the slogan used by proponents of the termbill hike, the council scored a minor victory by a 6 percent margin...
...Perfect Human had been a novel, Von Trier might have demanded that Leth rewrite it as a comic book, a haiku, a recipe, an ad slogan and an epic poem--and that the letter e never be used. But it is a movie. So remake No. 1 must be filmed in Cuba and have no shot longer than 12 frames, or half a second. The location of remake No. 2 must be "the most wretched place in the world" (some might have said a Von Trier movie set, but Leth chooses Mumbai, formerly Bombay). When the filmmakers have a chat...
...President Reagan restored America's can-do self-belief - his "Morning in America" slogan resonated with an electorate ready to hear that things were getting better even before objective indicators confirmed that fact. And that optimism and confidence in itself helped to turn things around. Today, politicians of both parties routinely seek to capture some of the Reagan magic. There was the easy average-Joe charisma in his every communication with his electorate; the proclamation of moral clarity that framed political choices in terms of core beliefs; the strategy (mimicked by President Clinton) of using his skills as a communicator...
...toughest lifting fell to Mike Shaw, the network's president of marketing. Valiantly, he mentioned a statistic that showed viewers watch ABC continuously for 24 minutes on average, compared with 14 minutes for cable. (New slogan: "ABC: still bigger than Outdoor Living Network!") And he noted the number of ABC programs that are not repeats, including its sports events, which, he said, are "first-run, 100 percent of the time." ("ABC: Our football games are never reruns...