Word: sloganeering
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Dates: during 1930-1939
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...residents is a simple formula: spectacular football and smart showmanship concocted in the right proportions by their Big Chief, George Preston Marshall. Big Chief Marshall has always done things with a flourish. When he inherited his father's laundry 20 years ago (at 22), he in vented the slogan "Long Live Linen," splashed it all over Washington, dressed his delivery boys in blue-&-gold livery, soon seemed to have a branch on almost every street corner and was washing the fanciest sheets and dressiest shirts in town...
This really finished the case. But the most interesting irrelevancy of the trial was the following story about the origin of the Lucky Strike slogan: "My father [Percival S. Hill, whom George succeeded in 1925] was anxious to put out the brand of Lucky Strike cigarets, and I was not willing to put it out because I was sales manager and responsible to him for the success or failure of it, and I didn't have a reason for it. I went over to the factory one day . . . and when I got within three blocks of the factory...
...Slogan...
...recently came across in my reading (Nathaniel Hawthorne's Notes) the following paragraph which struck me as being so apt a statement of the Magazine TIME'S principles that it might almost be adopted as a slogan...
...across the Red Square from just back of where the Dictator was standing: "Long live the World Revolution! Long live the Leader [Stalin] of the International Working Class! Long live the Proletarian Revolution!" The vast and disciplined mob, moving across the Red Square wave on wave, took up each slogan as it was rolled out by the loudspeaker and enthusiastically shouted it in chorus...