Word: sloganeering
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Dates: during 1930-1939
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...with floats, a cinemactor king & queen. This was replaced after 1928 by a track & field carnival started by Fresno State College in 1927. Chief characteristic of Fresno's annual West Coast Relays turned out to be a tendency toward individual performances so extraordinary that the meet's slogan became: "Where World Records Fall." This helped to make the meet the Pacific Coast equivalent of the East's Penn Relay Carnival at Philadelphia, the Midwest's Drake Relay Carnival at Des Moines...
...Most elaborate was the 14th National Music Week (May 2-9). Endorsed by all 48 governors, the Week was observed locally by 2,000 towns and cities, nationally by National Broadcasting Company and Columbia Broadcasting System. Schools, churches and clubs helped carry out this year's slogan: ''Foster Local Music Talent." Radio broadcasts included concerts by the New England Conservatory and the Boston Symphony, the entire Smetana Opera The Bartered Bride sung by the Metropolitan Opera in Manhattan, concerts by the Peabody Conservatory in Baltimore, the Musical Arts Chorus of Easton, Pa., the Lincoln Cathedral Choir...
...Race is most often mouthed by those who claim superiority because of their lineage. Debased in this way, it remains "little more than a slogan of mass snobbery . . ." Absurd are those who boast of their "pure" racial ancestry; usually they call themselves "Nordics." There is probably not an unmixed Nordic in the world unless he exists in a remote part of Sweden or at the source of a Norwegian fjord, and even there he may have Mongoloid Lappish blood. To scientists a "pure race" is almost an abstraction; anyway, the greatest cultural achievements have been produced by racially mixed peoples...
...When Walter Jodok Kohler was elected Governor of Wisconsin for the 1929-30 term one slogan popularized by his admirers was: "From a laborer's job at $1.25 a day to the Governor's chair." Walter Kohler went to work in the foundry of his father's Sheboygan, Wis. plumbing goods factory at 15. He became president of Kohler Co. in 1905 at 30, has been its active head since. Last week Mr. Kohler, 62, upped himself to the chairmanship, made Brother Herbert Vollrath Kohler his successor. Elected Kohler directors were two sons of Walter Kohler: Robert...
...workers in Oshawa because General Motors has offered the arrangements of the Detroit settlement, nor does the tie up to the United States aid the Ontario unions any more than the connection with Russia aids the Communist Party in America. "Keep the Home Fires Burning" would be a good slogan for the C.I.O., taking a handicap off the Canadian unions and turning time and money to the workers of America...