Word: sloganeering
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Dates: during 1930-1939
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Other advertisements in the series: "A Word to a Wise Woman" (taxes). "The Myth About Men & Machines." "Two Billion People Envy You." The last two prepared by Campbell-Ewald Co., harp the slogan, "There is No Way Like the American Way." NAM paid for the first test insertions but the plan is to have news papers sell the series as ready-made copy, the space to be paid for by individual manufacturers or local trade bodies. A number of the advertisements have appeared on this basis...
...maximum enjoyment on the minimum effort" is its slogan. "All you have to be able to do is play a note." The genius of the directors is so great that only two rehearsals during the week suffice to make perfect the maneuvers and music at Saturday football games...
Because the farmers of that rocky, rural little State were frozen in by November, Maine long ago began holding its State elections in September. Because its farmers and townsmen seemed permanently frozen solid in Republicanism, GOPoliticians fostered the slogan that "As Maine goes, so goes the nation." Because the nation has sent Republican Presidents to the White House in all but five elections since the Civil War, the venerable saw has gained currency, though not validity. It is not even true that as Maine goes, so goes Maine. In 1932 it elected a Democratic Governor and two Congressmen in September...
Meantime Republicans were concentrating their energies in pointing out to Democrat Brann's Republican friends that votes for him would vastly injure Alf Landon in the nation. Their new slogan: "A vote for Brann is a vote for the New Deal." Indignantly the Governor summoned reporters, barked: "The New Deal is not an issue in this campaign. This is a State campaign...
...after the Mormon Church whispered its support in John Hamilton's ear [TIME, Aug. 17 1, I assume we will soon hear the Republican slogan: "Two wives in every kitchenette...