Word: sloganeering
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Dates: during 1930-1939
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Head of Studebaker is Paul Hoffman, onetime Studebaker salesman, later Studebaker dealer in Los Angeles, then (1924) Studebaker vice president in charge of sales, finally (1933) Studebaker co-receiver. As Studebaker sales manager, he adopted the "Friendliest Factory" slogan, invited all disgruntled dealers to bring their kicks to him. When the company came out of receivership, President Hoffman made an announcement "to our competitors," said, "A great majority have given us a square deal and a chance to get on our feet again. ... So thanks- and look out." Last week Studebaker competitors were looking at Studebaker's nine-month...
Pranks. From the start, the St. Louis gathering distinguished itself for japery. The Chicago convention of 1933 took for its slogan, watchword, wisecrack and talisman the cry: "Where's Elmer?" after Elmer Taylor, organization officer of the Illinois Department, got lost during the "40-&-8" parade. At this year's meeting so established was the phrase, everyone simply addressed everyone else as Elmer. Thousands of Elmers gave St. Louis a four-day spectacle which could not have been equaled by a combination of Veiled Prophet Night, Repeal Night, Armistice Night and New Year...
...Cochrane's success as a manager is hard to define, his popularity in Detroit is not. Twenty-five years ago, the city proudly adopted "Dynamic Detroit'' as a slogan. This ambitious expression of civic pride came to have a somewhat painful sound when the automobile business collapsed in 1932 and when the closing of every bank in town on St. Valentine's Day, 1933, precipitated a national panic. Mickey Cochrane's arrival in Detroit coincided roughly with the revival of the automobile industry and the first signs of revived prosperity. His determined, jolly New England...
Assuming that Conservative Bennett will be defeated, traditional Canadian politics would turn up as victor the rival Liberal Party's genial boss, onetime Canadian Premier William Lyon Mackenzie King who last week was having posters printed with the slogan KING OR CHAOS! Actually the electorate showed signs of splitting to candidates of minor radical parties such as normally would give Canada's old guard Conservatives and Liberals no worries whatever. Ominous was a remark by Liberal Mitchell ("Mitch") Hepburn, who upset Ontario's entrenched Conservatives and became Premier (TIME, July 2, 1934). On a national electioneering swing...
...slogan is united action!" he declared. "We want to explain to the Socialist Party that without withdrawing from our fundamental position on the question of 'ways to power' and of the 'structure of Socialism,' we do not at all put as a condition for a united front the indispensable recognition by them of the principles of Proletarian Dictatorship and Soviet Power...