Word: sloganeering
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Dates: during 1930-1939
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...director of Golding Fabrics Corp. President of the company is Edwin I. Golding, oldtime silkman, onetime president of Stehli Fabrics Corp. Treasurer is Herbert Bleyer, past president of Doucet et Cie. In the trade Silkman Golding is known as a "superior salesman." The new company will have for its slogan: "Glorifying the American Girl." It will stress designs for a special type of woman. If the woman thinks she looks like a member of the Ziegfeld chorus she will easily find her dress, for each label will give the name of the Zig wearing that model. One store in each...
...prospect for this winter. . . . The psychology of fear should labelled. be . . ." exiled and a national sign hung out As he neared the end of the quotation, Chair man Horner paused dramatically, the delegates waited for the plum. He raised his voice to a shout as he voiced a platitudinous slogan, be loved of all civic clubbers, and from over the room came a shower of cards bearing the same admonition: "KEEP SMILING." Keep smiling the delegates did through ever-accumulating evidence that even the service club industry must needs adjust itself to a reduced income. A speaker neatly manipulated chalk...
High score for silly talk was always given to the late great Stephen Decatur, whose Our-Country-Right-Or-Wrong speech runs in the Tribune's massed-head as its slogan. When Col. Robert Rutherford McCormick, publisher of the Tribune, made his annual inspection visit, someone was told off to stand in front of the score board. Last week Publisher McCormick, inspecting his Paris branch, had other things to think of beside blackboards. He learned that his European paper had been wizened to its winter size (eight and twelve pages) all summer, that the competing U.S. daily, the Paris...
With his city's financial apparatus toppling about him, one veteran banker stood out. He was President Henry Lawrence Thompson of Toledo Trust Co., with $44,401,000 in deposits and "The Strongest Bank In Northwestern Ohio" for a slogan. He announced that his institution had $25,513,000 in absolutely liquid assets, would remain open and keep paying until everyone was satisfied. To show that he meant business, trucks from the Cleveland Federal Reserve Bank drew up to his doors laden with $11,000,000 in crisp new currency. At the end of the day four other Toledo...
...name out of Select cinemas, but Selznick had his son Myron, 17, sign up Olive Thomas. She starred in Selznick Pictures devised by him and executed by his son. Zukor and Selznick broke up their partnership over that. Selznick started a new company of his own, got a slogan ("Selznick pictures make happy hours") whose author he reimbursed with a gold watch. Overexpansion ruined the new company. In 1924, Selznick was dabbling in radios. A year later, he was dabbling in Florida real estate...