Word: sloganeering
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Dates: during 1930-1939
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...notice the Democratic National Committee has adopted as a slogan 'the failure of the farm board.' This seems to be copied almost word for word from the grain dealers and the Chamber of Commerce of the United States...
...acclaim? Mr. Churchill is the grandson of a duke (Marlborough) with the fighting instincts of a Grand Mogul or a rat-hunting terrier. Singlehanded, while Conservative whips treated him to blackest looks, Well-dined "Winnie" flayed the Treaty, repeated thunderously his now famed anti-Treaty slogan...
...Communist children's club paralleling the Boy & Girl Scouts, was discussed, described. Young Pioneers are taught allegiance to the Red flag, which follows summer camps. Charles G. Wood, Commissioner of Conciliation in the Department of Labor, testified that at the Wing- dale, N. Y., camp customs include: 1) a slogan: "Wipe God from the skies;" 2) a table request: "God damn it, pass the bread." The Committee resolved to visit Wingdale and other Young Pioneer camps...
...fancied a grotesque human resemblance. A cartoonist named O'Gallot was commissioned to make the pile of tires into a trademark. Soon along the highways of the world appeared the inflated figure of Bibendum, so called because he originally appeared holding a goblet of wine, and with the slogan Nunc est Bibendum ("The time has come to drink"). The blurbal application of the slogan was that Michelin tires "drank up" the shocks and bumps of travel...
...many a U. S. magazine, advertises American Tobacco Co., selling tobacco in many forms but particularly in the form of Lucky Strike cigarets. Turbulent has been American Tobacco advertising, from its extreme use of the testimonial technique to its famed "Reach for a Lucky instead of a Sweet"-a slogan deplored by conservative advertising men, resented by the candy & sugar industries, rebuked by the Federal Trade Commission. The current American Tobacco Co. campaign, still associating cigarets with slender figures, is built around the catch line of "avoiding that future shadow," pictures trim and athletic youth casting a fat and flaccid...