Word: sloganeering
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Dates: during 1930-1939
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Plan Facts. "The nations of Europe today must unite in order to live and prosper." declares M. Briand's plan. This is his axiom, his slogan. He proposes "a moral union of Europe" based on "a Pact of General Order, however elementary...
...England, precisely the same technique was being employed in the advertising of Kensitas cigarets. Here was pictured a slender and attractive girl, casting the shadow of a not only multichinned but also more than amply-bosomed matron. Like Lucky copy, Kensitas copy used the "avoid that future shadow' slogan. No plagiarism was involved, however, as Kensitas is made by J. Wix & Son. Ltd.. an American Tobacco Co. subsidiary...
Proud were Cosmopolitan admen of the slogan, "The top million and a half" referring to the 1,588,438 readers who were able and willing to pay 35? for the magazine...
Last week Cosmopolitan relinquished claim to its Coolidge blurb if not its slogan by cutting the price of the book to 25?. Official reason: "We are influenced somewhat by the trend in industry toward superior production at lower cost...
...Hanna McCormick in Illinois earlier in the week as a World Court opponent, President Hoover declared: " I have no doubt that the U. S. will become a member of the Court. ... It is easy to preach ... peace. It is easier still to engage in invective or vindictive phrase or slogan which stir national selfishness and self-righteousness...