Word: sloganeering
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...desert is a tough sell for a vacation. "Come to nothing" is not a slogan ever likely to draw amusement-park crowds. Which is why most visitors to South Africa, steered to Kruger National Park in the northeast and to the coastal vineyards of the southwest, often don't notice the country is half scrub. That two-hour flight between Johannesburg and Cape Town? That was the desert...
...newcomers, together knocking on over 18,000 doors, a sizeable number considering only about 10,000 voters showed up to the polls. Most interestingly, they ran TV ads on cable channels—for the first time in local electoral history—chanting the cheesy-but-catchy team slogan: “Vote Line A All The Way”—a reference to their party’s place on the ballot...
...simply viewed like the young women handing out gum in front of CVS: faceless figures doing the work of impersonal and (ironically enough) generic brand names, adding to the overly commercial feel of college life? Perhaps this “ridiculously long lasting gum” (the Stride slogan) has finally overstayed its welcome. REPPING THE ‘ASPIRATIONAL’ BRANDHarvard’s campus reps get their jobs in a variety of ways: through corporate ads posted on Facebook, or from abandoned positions to be picked up by friends and roommates, like the now infamous Papa John?...
...School, girls who hadn't seen each other for an entire 42-minute class often stopped to hug each other in hallways during the four-minute break between classes. The hugging clogged the 700-student school's hallways. So Deb Wretman, the principal, developed a "hands-off, or handshake" slogan to limit greetings to a handshake. (She is loath to call it a "policy," and points out that "you won't find anything in our handbook that refers to 'no hugs' or 'public displays of affection.'") While there's no penalty for "violating the slogan," Wretman says the effort...
...campaign's newly debuted catchphrase: "Fired up!" Beat. "Ready to go!" Beat "Fired up!" Beat. "Ready to go!" This slightly manic release of tension and elation wasn't surprising. What was surprising was the person leading it: John Edwards campaign manager Joe Trippi, who punctuated each explosive slogan with a pumped fist...