Word: sloganeering
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...some auto manufacturers train salespeople to aim their pitches at women, going for the softer sell rather than the hard-nosed, macho wrangling of yesteryear. More than 100 travel companies have started to take women-only trekkers across deserts, up mountains and into volcanoes. Ace Hardware (where the slogan "Home of the Helpful Hardware Man" has been replaced by "Home of the Helpful Hardware Folks") now offers drills that are lighter with easy-grip handles, greenhouses full of flowers, and walls painted in pastels. They also run special seminars for women, who make up at least half their customers...
...Evening is, to borrow an antique movie company slogan, "In The Tradition of Quality," which in olden times meant adaptations of high-toned popular fiction. No one ever got to say what was on their minds in those films, which often featured feverish and high-strung emoting by such live-wire nut jobs as Bette Davis or Joan Crawford who would haul a handgun out of her handbag and plug whoever was thwarting her hormonal needs. Here everyone suffers in hushed silence...
...partners' shorthand for a favorable review, "two thumbs up!" This tactic is handy for branding the show, and an effective marketing tool (it's the words all movie publicists want to banner at the top of their ads), but as critical discourse the slogan has its limits. More Manichaean than the star rating system he and other newspaper critics use to gauge a picture's quality (which, in the 2- or 3-star range does account for the great gray middle most movies occupy), it restricts the critics' appraisal of a film to "I liked it" and "I didn...
...latest effort by China's political adversaries to leverage the games to their advantage. In April, four American advocates of Tibetan independence were detained by Chinese authorities after hoisting a banner on Mt. Everest that parodied the Olympic slogan, reading: "One World, One Dream, Free Tibet 2008." A few days after that, Amnesty International released a report charging that Beijing had rounded up political dissidents in the name of protecting Olympic guests from troublemakers. And Darfur activists got attention for labeling the games the "Genocide Olympics" because Beijing, a primary trading partner and supporter of the Sudan, has blocked...
...under scrutiny during his 1986 campaign, Waldheim, who had served two terms as U.N. Secretary-General from 1972 to 1982, had battened down the hatches, saying, "I did my duty like hundreds of thousands of Austrians" during the war. The Austrians responded by resoundingly electing him under the defiant slogan "now more than ever." But the defiance faded after early 1987, when he was barred entry to the United States and became an international pariah. After six years as a lonely captive of the Hofburg, valiantly protesting his innocence but rarely invited anywhere, he had declined...