Word: sloganeers
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Dates: during 1920-1929
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Comedians recalled that as Finance Minister M. Klotz started the slogan: "The Bosches will pay!" That was supposed to justify the War expenditures of France, however staggering. Also, at the close of the War, Finance Minister Klotz signed a paper which enabled him to buy from the U. S.-on credit-the $400,000,000 surplus war supplies of the A. E. F. in France. Promptly M. Klotz sold this credit-bought goods for cash. They brought so little that ever since France has been repenting his bargain. Today one of the chief perplexities of Prime Minister Raymond Poincare...
Hence when Mr. John Sargent Pillsbury is identified in the issue for Dec. 17 with "flour-Eventually. Why not Now?" one weeps to think of the millions which Washburne-Crosby wasted on their slogan for Gold Medal Flour...
...moral: Name the commodity in the slogan. "Let the Ivory Twins do your Work." "When you see an Arrow, Think of Smith Brothers Cough Drops." "If it isn't a Whoozis, It isn't a Whatsitsname...
...American Methods!" Such was the glamorous slogan wherewith Swindleress Hanau dazzled and duped tight-fisted rural Frenchmen and took away their francs...
...campaign's end was undoubtedly the result of circumstances rather than management. Besides Hoover's popular strength, which won him the party's recognition, there was a formidable opponent, which stirred up party feeling as of old. Then there was the Prosperity slogan. That fitted party tongues of all sizes, shapes, colors. Third, deny it or not, strong instincts were in play to make for consolidation, instincts impolitely known as Snobbery, Bigotry and toward the end of the race, Conservatism...