Word: sloganeers
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Dates: during 1960-1969
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...multipartied history. Then he traveled to London for the eye-straightening operation that would have been denounced as silly vanity during the campaign, but was accepted as necessary for the President of a proud nation. He stayed away twelve weeks, so long that Brazilians coined their own slogan: "Where's Jânio?" But when he returned, only eleven days before inauguration, he was ready for action, complete with an imposing Cabinet of Brazil's best planners, builders, and conservative penny pinchers...
...York," the city's Convention and Visitors Bureau heard itself say for the eighth straight year, "is a summer festival." As the humidity mounted on the sticky streets, the egregious slogan was resurreced at an air-conditioned Waldorf-Astoria luncheon, and a new queen was anointed by the mayor. Unable to locate a sinuous native girl to lend a straight face to the propaganda, the Visitors Bureau tapped radiant California-born Model Peggy Jacobsen, 22, summoned its hard-selling ex-president, Midtown Merchant Bernard Gimbel, to seal the deal with a kiss. Whatever his pitch may be, this...
...Louis Sullivan had long since pioneered the skyscraper, and his famous "Form follows function" was the slogan of a new "democratic architecture" that wanted to do away with classic façades, which had nothing to do with a modern building's purpose. His young associate, Frank Lloyd Wright, was already famous for low-slung geometric prairie houses that were so carefully wedded to the landscape that building and nature seemed one. In Germany, 28-year-old Walter Gropius, freshly graduated from Peter Behrens' studio, had put up his steel-and-glass Fagus factory, which was the most...
...raise at least $250 million by closing such barely justified loopholes as tax deductions for the maintenance of hunting lodges as business necessities, expensive business gifts, personal expenses incurred on combined business -and - pleasure trips, excessive travel expenses (possible limit: $24 a day). Kennedy's point: "The slogan 'it's deductible' should pass from our scene...
...freshmen are students who have ranked among the top 1½% on college board math exams; they must carry five subjects, including physics, chemistry and math. The lights in the rooms on M.I.T.'s 115-acre campus remain aglow far into the night, and the M.I.T. student slogan is both a boast and a sigh: "Tech is hell...