Word: sloganeers
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Dates: during 1970-1979
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...charity, not paternalism...the Indians ask for assistance, technical and financial, for the time needed, however long that may be, to regain in the America of the space age some measure of the adjustment they enjoyed as the original possessors of their native land." In 1973, as an AIM slogan phrases it: "The Red Giant is on one knee, but he's getting ready to stand...
Tiger. As Exxon signs sprouted along highways, the company began a bouncy $25 million advertising campaign to gain public acceptance for its new name. Exxon brought the Esso tiger back into its ads with the slogan: "We're changing our name, but not our stripes." In one of the drive's most successful commercials, the tiger is summoned back to duty from the "Advertising Hall of Fame" and is given a banzai by such sales stars as Speedy Alka-Seltzer, Borden's Elsie the Cow and Planters' Mr. Peanut...
More irksome to Lanusse than Perón's insults was a campaign slogan -"Campora in government, Perón in power"-being used by supporters of Hector Campora, the Peronista candidate for President. The government argued that the slogan violated the constitution, which states that the people do not govern except through elected representatives. On that ground, the junta filed suit in the National Electoral Court demanding that Peron's Justicialist Liberation Front, which had been given a good chance to win the election, be dissolved. If that happens, Peron will be left without a legal means...
Last month some 150 denominations and other groups of North American Christians opened a yearlong evangelical campaign called Key 73. The participants range from Kansas City Roman Catholics to the Canadian Home Bible League. Their slogan: "Calling our continent to Christ." Although the drive so far seems to be mainly a matter of a television special, publicity and local evangelizing, a recent article in the evangelical fortnightly Christianity Today avowed that Key 73's goal is to give "every person in the U.S. and Canada a real chance to say yes to Jesus Christ and to become a dependable...
...trees is a notch in his gun." This line, an advertising slogan for the Camel cigarette people, appeared more than once in the Service News...