Word: sloganeers
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Dates: during 1970-1979
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...None is fun." That is the slogan of the National Organization for Non-Parents (NON), a new association formed to promote "childfree" marriage and make non-parenthood "not just a word but an option." The nonparents' group is still small-only 400-but it hopes to grow. All of the members, even the parents among them, are committed to childlessness as a way of creating "social space." That means "a combination of time, money and energy" that can be used to conserve planetary resources, beat the high cost of living and free husbands and wives for political activism...
Europe's third biggest beer, whisky and wine company, London-based Watney Mann, has grown rapidly with the lift of a catchy slogan: "We want Watney's." Nobody takes that slogan more to heart than Maxwell Joseph, a former army lance corporal who is one of Britain's richest entrepreneurs. Joseph is chairman of Grand Metropolitan Hotels, and he wants to buy Watney's so badly he can taste it. He has made two takeover bids for the company, and the latest, due to expire this week, is worth $ 1 billion of his company...
...though he realized the important position that a university press holds in an academic community such as Harvard, must have thought that the operations of the Harvard Press were taking the bankruptcy slogan of the unofficial motto far too seriously. He did not want to continue losing inordinate amounts of money and quickly moved to take action against the deficit operations before they choked the Press in its own debt...
...eager to form the front lines at street-corner battles will be members of Protestant youth gangs known as the Tartans. Mostly boys between 14 and 20 years of age, they wear blue jeans and jackets and sport tartan scarves as symbols of their Scottish and Protestant ancestry. Their slogan, TARTAN RULES, is scrawled on gable walls in most of Belfast's Protestant ghettos...
...None is Fun" is the slogan of NON-the new National Organization for Non-Parents. Co-hosts at the launching in Washington were Baseball Iconoclast Jim Bouton (who has had two children and a vasectomy) and Theater Iconoclast John Simon (divorced non-father). Non-Mother's Day and Non-Father's Day will be celebrated on the appropriate days, as will anything that promotes a "child-free life-style." To that end, Bouton announced the first NON awards: to David and Julie Eisenhower and Congresswoman Shirley and Conrad Chisholm as Child-Free Couples of 1972, and to Ralph...