Word: sloganeers
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Dates: during 1970-1979
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ALONGSIDE the broad, American-built expressway between Saigon and Bien Hoa, President Nguyen Van Thieu's eager campaign workers have already hung banners emblazoned with Thieu's "Four Nos" slogan-no neutrality, no coalition government, no concession of any South Vietnamese territory to the Communists, no Communist activity anywhere in South Viet Nam. Thieu might as well have added a Fifth No: no opposition in the presidential campaigns...
...reports, but the President raised his hand and went on: "What we want to do is get the color out of the water. Let's see," said the President, looking at the book's blue cover again, "blue skies, blue water. Maybe we should make that the slogan for next year. That's not a bad idea...
...self-esteem and the feel of real peace with one's self and others?" In The Intimate Enemy, Dr. George R. Bach, a clinical psychologist, turns anger into an art, or possibly a science. "Intimate hostilities," he guarantees, "can be 'programmed.' " Dr. Bach has his own slogan: The family that fights together stays together. And don't worry if you aren't very good at being angry. Dr. Bach will teach...
...hygiene instruction warns against drug abuse, it still shies from regular discussions of teen-age venereal disease and pregnancy. Neighborhood cleanups rarely zero in on landlords' violations of housing codes. Many 4-H members seem to be ambitious kids who need help least. Compared to the Black Power slogan that it imitates, the bucolic Indiana 4-H motto ("Clover Power") seems more lame than with...
Chile: Owner of the Future When the Chilean Congress unanimously passed a constitutional amendment last week nationalizing the copper mines, the whole country went on an emotional tear. Newspapers, billboards and walls blossomed with the slogan...