Word: sloganeers
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Dates: during 2000-2009
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...like Remit2India.com and FXRemit.com which caters to Filipinos. Western Union president Christina Gold, 55, a former Avon executive, is responding by giving her firm a makeover. Long billed as the "Fastest Way to Send Money," Western Union has just launched a $300 million global ad campaign using a new slogan, "Uniting People with Possibilities." The company is clearly trying to soften its image. But its executives are under no illusions: defending its lead is getting harder than ever, requiring big investments in new technology and new outlets, especially in the burgeoning markets of China and India...
...targeting young guys, do you really want to throw around the phrase "emotional connection" like that? Hecht backpedals. "That's not an on-air term," he says. "Spike's a great name for a dog. Spike will be man's new best friend." Catchy slogan, but Spike will also need strong marquee programs--more like South Park than Gary the Rat--if this dog is going to hunt...
...Tikrit's main streets fresh graffiti praised Saddam and denounced the U.S. Marwan got out at the post office, where a local told him a slogan that proclaimed "Saddam is lord of Iraq" had been on the wall since Saddam's birthday in late April. Another, near the new police station, jointly staffed by U.S. and Iraqis probably had the most resonance for this hostile, conservative and deeply suspicious population: "The Americans are on the ground, now, but soon they will be in your beds...
Your story on Bush's re-election efforts inspired me to think of a good slogan for the new campaign: "Let's really win in 2004!" DAVID HAUN Austin, Texas...
...neighborhood in miniskirts suddenly dons a full-length chador. The war with Iraq begins, but the cancers within seem almost as toxic as the bombs outside. Satrapi's mother puts up black curtains to prevent the neighbors from spying on their illegal card games. Satrapi is struck by a slogan on a wall: "To die a martyr is to inject blood into the veins of society." The book ends when Satrapi is sent off by her parents to Austria, where she will find herself free but utterly alone. (A sequel about this excruciating adjustment is out in France...