Word: sloganeers
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Dates: during 2000-2009
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...social pages, but my secret agenda was to gather as many freebies as possible. But first I had to endure a seemingly endless babble of pseudo-science from PR representatives wearing faux lab coats. This was a none-too subtle tie-in with the company’s slogan, which had something to do with “the science of beauty...
...saturated, its sterling reputation for fast, friendly service and cleanliness is tarnished, and customers are putting a growing premium on freshness and taste, neither of which McDonald's is renowned for. It hasn't come up with a new blockbuster product since Chicken McNuggets in 1983, and its aging slogan, We Love to See You Smile, hasn't made many people happy on either side of the counter in quite a while...
...Hack), the ex-cop who sees ghosts (UPN's Haunted) and the amnesiac genius who helps nab crooks (Fox's John Doe). What stands out is that several of the shows are packaging their hoary stories in some of the flashiest visuals on TV. As the old 7-Up slogan goes, they're the same thing, only different...
This ad lives up to its “curiously satisfying” slogan. For who anticipated that the “Asian Baptist Student Koinonia” would be so playfully PoMo? In the great Pop Art tradition, the ABSK has appropriated a classic image of American consumerism and turned it to its own purposes. The point of this endlessly reproduced parody is not, of course, to sell breath mints, but to advertise values antithetical to materialism itself...
...star on a solid yellow background cannot help but evoke memories of the dreaded armbands worn by Jews in Nazi-era Europe. Such associations must surely have been unintended by the “Harvard Students for Israel,” but the comp ad’s blazing slogan gives the thoughtful viewer pause. Did the Zionist organization mean to make light of the conflict in the Middle East, sporting with Israel’s fears in the proposition, “Israel: It’s safe to come”? Or is the ad intended to elicit...