Word: sloganeers
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Dates: during 2000-2009
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Perhaps Mayer should adjust the HUDS slogan from "Dedicated to the liberal art of eating" to "Dedicated to the prevention of liberal eating...
...pitted its irresistible force (Survivor) against NBC's immovable object (Friends), the Thursday-night collision threatened the very fabric of the space-time continuum. For now, VCR-equipped viewers have found room for both near the top of the ratings. Still, for the first time in years, NBC's slogan, "Must-See TV," no longer sounds like a binding command. Airing after Survivor, CBS's CSI catapulted from No. 19 to No. 4 in the ratings in its first week in the new time slot...
What a contrast with this year. The slogan, "New Beijing, Great Olympics," is upbeat and focuses on the city. The bid committee considered "New Beijing, New Olympics," but wisely chose not to be seen reinventing a competition that started in ancient Greece (and it rejected "Great Wall, Great Olympics" as plain dumb). The committee has also chartered a new bus?with a bar and computer outlets on board?for visiting I.O.C. delegates. Streets are lined with 100,000 bid posters and brightened up with huge urns of fake carnations, presently covered with plastic sheets to keep off the soot...
...look nice. Officials ignored the suggestions. Factories forced workers to sign petitions supporting the Games. Police rounded up mentally handicapped citizens who might be glimpsed by Olympic officials from a passing motorcade (and in one case beat a retarded man to death in custody). The campaign's slogan, "A More Open China Awaits the 2000 Games," combined everything wrong with the bid?clumsy propaganda, nationalism and a hint of arrogance. "Our advice was unacceptable because the bid served a political purpose," says a former Inter Asia executive. Beijing lost to Sydney by two votes...
...philanthropist who rose from assistant to president and chief executive of American Express; in Greenwich, Conn. In 1960, when the charge card was two years old and losing money, he engineered the celebrity-packed "Do you know me?" campaign (and later the "Don't leave home without it" slogan), turning the card into AmEx's most valuable product...