Word: sloganeers
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Dates: during 2000-2009
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Wallace's slogan was "There's not a dime's worth of difference between the Democrat and Republican parties," which is pretty much what Ross Perot said in 1992. And on the issues Perot took up?the budget deficit and NAFTA?he had a point. With Americans angry about the economy and angry at Washington, Perot made NAFTA?which both George H. W. Bush and Bill Clinton supported?a symbol of the public's discontent. Perot won 19% of the vote, mostly among downscale Republicans and independents who had backed Reagan during the cold war but by then feared Mexico...
...just last week, Hillary Clinton was heard at a rally in Salinas, California, accepting the coveted endorsement of the United Farmworkers Union, "Si se pueda is right! That's right, yes we can!" Unfortunately, she can't - the slogan is "Sí se puede." Now, in Senator Clinton's defense, she's the first to tell audiences that languages aren't her strongest suit, citing a college French teacher who told her: "Mademoiselle, your talents lie elsewhere...
...exhausted. Closing his eyes for a moment, he leaned back on his wife, Michelle, who encircled his waist with one arm, giving him a squeeze, while pumping her other fist in the air, as if in victory. If anything, Michelle looked, in the words of her husband's campaign slogan, "fired up" and "ready...
...with plans to reach 300 eventually. To be accurate, Yum first tested the market in 1992 but withdrew two years later. This time Taco Bell doesn't pretend to be Mexican. "We're Mexican-inspired," says YRI's Allan, "and Mexicans should feel proud of that." Its advertising slogan is "Es otra cosa," or "It's something else"--a pointed acknowledgment that what Yanks call a taco doesn't resemble the real thing at all (the closest thing, a tostada, is a flat, hard cornmeal disk). Fries and ice cream are lumped onto the menu, the better to differentiate...
Chicago has its lovable losers the Cubs. Brooklyn, in the 1950s, had its Dodgers. The team reached the World Series five times from 1941 to '53 but always lost to the Yankees, hence their slogan: Wait 'til next year. That changed in 1955, when pitcher Johnny Podres, an unknown on a team that included Jackie Robinson and Pee Wee Reese, took Brooklyn to its first and only World Series win. By holding off the Yankees with his fastball and signature change-up, Podres earned the nickname "Mr. Clutch" and won the first ever World Series Most Valuable Player...