Word: sloganeers
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Dates: during 2000-2009
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...simply viewed like the young women handing out gum in front of CVS: faceless figures doing the work of impersonal and (ironically enough) generic brand names, adding to the overly commercial feel of college life? Perhaps this “ridiculously long lasting gum” (the Stride slogan) has finally overstayed its welcome. REPPING THE ‘ASPIRATIONAL’ BRANDHarvard’s campus reps get their jobs in a variety of ways: through corporate ads posted on Facebook, or from abandoned positions to be picked up by friends and roommates, like the now infamous Papa John?...
...School, girls who hadn't seen each other for an entire 42-minute class often stopped to hug each other in hallways during the four-minute break between classes. The hugging clogged the 700-student school's hallways. So Deb Wretman, the principal, developed a "hands-off, or handshake" slogan to limit greetings to a handshake. (She is loath to call it a "policy," and points out that "you won't find anything in our handbook that refers to 'no hugs' or 'public displays of affection.'") While there's no penalty for "violating the slogan," Wretman says the effort...
...campaign's newly debuted catchphrase: "Fired up!" Beat. "Ready to go!" Beat "Fired up!" Beat. "Ready to go!" This slightly manic release of tension and elation wasn't surprising. What was surprising was the person leading it: John Edwards campaign manager Joe Trippi, who punctuated each explosive slogan with a pumped fist...
...back! My favorite league, with my all-time favorite athlete (Kobe Bryant), is here for another installment of faaaaaan-tastic action—or at least, that’s what their slogan used to say.Overwhelmingly negative tales of the fall of the NBA due to its awful relationship with its fans have been the real story coming into this season. From the Washington Post columnist Michael Wilbon saying, “unarguably, the NBA is in need of a rebound,” to Chuck Klosterman for ESPN the Magazine declaring, “the NBA is always...
...Sarkozy's attempt to boost economic growth through a nationwide increase in workforce productivity - a goal that requires motivating people to toil beyond the nation's legal 35-hour-workweek limitation, and, as he has put it, "Work more to earn more." But now Sarkozy is applying that slogan to himself with unexpected literalness: he is moving to increase his presidential salary by nearly...