Word: sloganeers
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Dates: during 2000-2009
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...hospital, this unassuming slogan turns the unhappy people whom we undress, stick things into and tell heartbreaking things, like "You have six months," into customers...
...with governmental interference in private life, a product of their experiences under the old East German regime. But it seems that the most important factor is a shared sense of urgency about safe sex: in the bottom-left corner of each poster, regardless of produce type, condom color, or slogan, is a box containing the words “Gib AIDS keine Chance”—don’t give AIDS a chance. The smaller print reminds the reader that every instance of unsafe sex is an invitation to premature death...
...Congress, which to this day still has to approve the city's budget. Three years later, a constitutional amendment that would have made D.C. a state passed Congress, only to fail ratification in 1985 after receiving support from only 16 other states. In 2000, the city instituted a new slogan on its license plates: "Taxation Without Representation." (President Bush eventually traded in his limo tags for ones without the slogan...
...some auto manufacturers train salespeople to aim their pitches at women, going for the softer sell rather than the hard-nosed, macho wrangling of yesteryear. More than 100 travel companies have started to take women-only trekkers across deserts, up mountains and into volcanoes. Ace Hardware (where the slogan "Home of the Helpful Hardware Man" has been replaced by "Home of the Helpful Hardware Folks") now offers drills that are lighter with easy-grip handles, greenhouses full of flowers, and walls painted in pastels. They also run special seminars for women, who make up at least half their customers...
...Evening is, to borrow an antique movie company slogan, "In The Tradition of Quality," which in olden times meant adaptations of high-toned popular fiction. No one ever got to say what was on their minds in those films, which often featured feverish and high-strung emoting by such live-wire nut jobs as Bette Davis or Joan Crawford who would haul a handgun out of her handbag and plug whoever was thwarting her hormonal needs. Here everyone suffers in hushed silence...