Word: sloganeers
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Dates: during 2000-2009
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...chapter won. “It is an awesome feeling to see a year of hard work pay off.” Willey said. “As Harvard’s ‘true gentlemen,’” he said, alluding to the SAE slogan, “we are on our way to great things...
...Italy, an area known for soft leather and the craftsmen who know how to manipulate it. The big idea back then--and still today--was to use glove leather for bags, creating a soft, slouchy shape and more casual style, one that didn't need logos. The original company slogan says it all: "When your own initials are enough...
...Normann, DNO's senior vice president and Iraq project director. "It's a stepping-stone for moving into the rest of Iraq when the time is right." Last November a television campaign funded by the Kurdistan Development Corp. was launched on U.S. networks showing serene rural scenes, using the slogan the other iraq. Still, that message has not translated for some. "People in the States think I'm living in the desert, one step ahead of someone who wants to put me in an orange jumpsuit," says Harry Schute, a consultant to Kurdistan's Interior Ministry who was deployed...
...reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, ceo of CBS Outdoor. Coca-Cola in the U.S. is back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. That's not to say new billboard technology is free of challenges. Advertisers and privacy advocates are worried...
That's a very long way from liberty, equality, fraternity. The spirit of this revolution is embodied most perfectly in the slogan on many placards: CONTRE LA PRCARIT, or "Against Precariousness." The precariousness of being subject to being fired. The precariousness of the untenured life, even if the work is boring and the boss no longer wants you. And ultimately, the precariousness of life itself, any weakening of the government guarantee of safety, conformity, regularity...