Word: sloganeers
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Dates: during 2000-2009
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...Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey Burger King's "Have It Your Way" slogan to a more irreverent, Net-savvy generation, the site subservientchicken.com has recorded over 328 million hits from more than 100 countries since debuting in April...
...Term, the fee hike or funding for student groups. Most voter “education” comes in the form of posters and quick, superficial door-to-door visits (if you’re lucky). Often students make the tough choices based on who has the cleverest slogan. In races considered by and large to be farcical, endorsements from groups such as the Vote or Die Family, which add at least some level of substance to the campaigns, can only be looked upon favorably...
...shirts bearing the slogan “I Decide” and “November 2” on the front and back, respectively, will be dispensed to Winthropians this afternoon in hopes that they will wear them on campus, reminding students of their individual importance in the political process. The project is meant to motivate swing state students to assert their voice in an election where their votes have the potential to profoundly affect the outcome. And, as Harvard students indeed hail from all over the country, including some of the most influential states in the Electoral College...
...Penn State students—yet we hope it is not the last. Project coordinators hope to create a much broader coalition with state colleges—Florida State and Ohio State topping the list—under the umbrella of the “I Decide” slogan. If each House takes part, the project has the potential to have a real effect on the upcoming election...
...spatial grounding. In trying to engage with the electorate, he's got intimate. It means he's comfortable talking about himself - and he's not shy about trying to appeal to voters on emotional grounds or on the basis of shared values. Latham says his "ladder of opportunity" slogan "comes from who I am and where I've been." At Labor's national conference in January, he sketched his climb out of Green Valley: "When I was young, my mum used to tell me there were two types of people in our street - the slackers and the hard workers...