Word: sloganeers
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...year ago in Tehran, I noticed a defiantly goofy graffito inscribed on the wall of the old U.S. embassy building, the compound where the American hostages were held in 1979: ON THE DAY THE U.S. WILL PRAISE US, WE WILL MOURN. This was an official slogan - in Iran, as in America, graffiti are the work of miscreants, but in Iran the miscreants run the country - and it was an unintentionally revealing one: the mullahs are terrified of better relations with the U.S. Without the Great Satan, they have no excuse for, and no way to divert attention from, the dreadful...
...hinted at a message no one would tell Americans plainly: we believe a terrible thing is coming, and we will not be able to stop it. Ridge had a basically Rogersian task - getting Americans to accept a terrible eventuality that they could not prevent. So Homeland Security offered a slogan - Don't Be Afraid ... Be Ready - which seemed immediately preposterous to citizens who (having grown up on Mister Rogers) knew that being afraid is normal, reasonable...
DIED. WALT ROSTOW, 86, easygoing yet hawkish adviser to Presidents Kennedy and Johnson whose unfailing optimism about U.S. involvement in Vietnam helped propel the war; in Austin, Texas. The son of a Socialist, he coined Kennedy's campaign slogan, Let's Get This Country Moving Again. The onetime M.I.T. economics professor saw the war primarily as a means of ensuring modernization and development in Southeast Asia. He never publicly regretted his position, saying in 1986, "I'm not obsessed with Vietnam, and I never was. I don't spend much time worrying about that period...
...Germans are fastidiously fashion-conscious. "We don't try to push the same product to different markets," says Ersin Akarlilar, Sait's U.S.-educated son who runs American operations. "That makes it harder on production, but it has helped us a lot in expanding abroad." That difference spawned a slogan: "Mavi Fits." Mavi now faces a big test as its first generation of aficionados enters their mid-20s. "You don't want to age with your customers," says Akarlilar Jr. "That's one of the worst things you can do, especially with jeans. It's always an issue...
...right next to Wheaton, IL, which is the hometown of superstar televangelist Billy Graham. It’s a town where teachers can’t say the word “evolution” in a biology class and where Wheaton College runs The Billy Graham Center (slogan: “Stimulating Global Evangelism”). Now, Lombard, my town, was never quite so bad. In high school we learned about evolution and no one was chastised for uttering the name Charles Darwin. Of course, Mrs. Beardsley also let my friend Judi Fay (daughter of Salvation Army ministers...