Word: sloganeers
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...world where adult diapers are hawked as a fashion statement.) The campaign reportedly rejected doing an aerial shot of a giant pair of shoes to conjure up the former Knick as tall and Lincolnesque. But Bradley and his team took other suggestions. The Crystal Group came up with the slogan IT CAN HAPPEN, which has appeared in print ads in New Hampshire and Iowa and is expected to show up in TV ads soon. And the Crystal Group takes credit for other "soaring riffs" that have turned up in speeches, including the one about "unleash[ing] the enormous potential...
...American car brands no longer gracing auto showrooms. DaimlerChrysler executives announced Wednesday that the company is discontinuing the brand after 72 years. Earlier this decade, when Plymouth's sales begun to slump, Chrysler reinvented the brand as an economy line of cars for young families, branding it with the slogan "One Clever Idea After Another." At the same time, Plymouth's mid-sized Breeze sedan and the Voyager minivan received enthusiastic reviews from automotive magazines. But last year, after Chrysler merged with German auto giant Daimler-Benz, the company began to phase out Plymouth, first cutting off sales to Canada...
Ameritrade's slacker-punk pitchman, Stuart, a sharp, hilarious contrast to the suits around him, has helped sell its slogan "Believe in Yourself." Career site Monster.com is taking a subtler approach. In its now famous spot, debuted during last year's Super Bowl, bright-eyed kids recite such lines as "I want to be forced into early retirement." Says Monster CEO Jeff Taylor: "Funny's good, but you have to end up with a good, lasting impression once you grab their attention...
...breath a concession to the perennial success of the team of the decade and a warm allusion to the slogan that animated every fan of its rivals in Flatbush. It was elegant; it betrayed his subtle bias at the same time that it affirmed how unlikely it was that his bias would ever be rewarded...
...fight for working people" would have raised an eyebrow the next day in Washington, when he told the free-trade-loving members of the Democratic Leadership Council that he would stay and fight for centrism. Gore has been doing plenty of staying and fighting this month. His new slogan, of course, is designed to contrast him with Bradley, who left the Senate during the Gingrich revolution. Gore's attacks on Bradley represent something he's long been missing: a coherent strategy, a chance to pull himself...