Word: sloganeers
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...spread the word in high-crime neighborhoods, the slogan AN ILLEGAL GUN GETS YOU 5 YEARS IN FEDERAL PRISON was emblazoned on billboards, flyers and city buses. The Martin Agency, an advertising firm based in Richmond, designed a slick TV campaign aimed at changing the psychology of the underworld. "It was niche marketing to the bad guys," says Oliver. "They all know the name Exile. We hit on a label that explains what it does, which is get them out of the community...
They are convinced, I believe, of something wholly untrue--that the possession of weapons gives them stature, makes them more American. This idea too was a Colt-manufactured myth, indeed, an ad slogan: "God may have made men, but Samuel Colt made them equal." The notion of guns as instruments of equality ought to seem self-evidently crazy, but for a long time Hollywood--and thus we all--lived by it. Cultural historian Richard Slotkin of Wesleyan University debunks it forever in a recent essay, "Equalizer: The Cult of the Colt." "If we as individuals have to depend...
George W. Bush was falling into a rut. For all his early success--a gaudy lead in the polls, a $37 million-and-rising war chest--the Texas Governor, after a month of delivering the same airy, slogan-rich speech, was sounding stale and tired by mid-July. His Republican opponents were calling him the all-money-and-no-message candidate, and the label was beginning to stick. (Sensitive to the charge, Bush half seriously asked his finance chairman if there was any way "to slow down" the flow of contributions.) And to make matters worse, Bill Clinton was trying...
...much of the younger Bush's rhetoric about compassionate conservatism is taken directly from his father's. In 1988, more than a decade before W. made "prosperity with a purpose" a presidential campaign slogan, then Vice President Bush was saying that "prosperity with a purpose means giving back to the country that has given you so much." The difference is that the elder Bush's compassion for the less fortunate came across as noblesse oblige, while the younger Bush has made it the emotional core of his campaign...
...with the one you love, humiliate the one you're with--that's the spirit behind two raunchy anti-dating games, MTV's The Blame Game (weekdays, 2:30 p.m. E.T.); and the syndicated Change of Heart. On Blame, a court-show parody (its slogan: "Love. Heartbreak. Justice.") aggrieved partners "sue" each other before a hooting audience of their peers. Change fixes up each half of a troubled duo on a blind date, then has them taunt each other about their nights of wine and sweet talk ("He liked that I wasn't wearing grandma panties") and decide whether...