Word: sloganeers
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...States, to new levels of recognition. Already a victory parade in his hometown of Austin awaits, as well as a high-profile round of television and commercial appearances. In fact, Nike ads have begun airing touting Armstrong as the "first dead man" to win the Tour de France, a slogan the cyclist reportedly loves. Most important, though, Armstrong has demonstrated to cancer patients around the world that the dreaded disease can be vanquished ? and then some. "The message is that even a serious disease is not always totally devastating," says Golden. And that good medicine and staying...
...effect. Following 2-to-1 approval margins in the state legislature, Democratic governor Gray Davis on Monday signed into law the nation?s most sweeping ban on the manufacture, sale and importation of semiautomatic rifles and pistols. "My friends, guns do kill people," declared Davis, mocking a favorite NRA slogan. The governor also signed separate legislation barring individuals from purchasing more than one handgun a month. "The second restriction aims to stop buyers from purchasing large quantities for resale at gun shows," says TIME Los Angeles bureau chief Cathy Booth...
...Britain's Monster Raving Loony Party and the country's longest-serving party leader; of suicide by hanging; in London. Though he was never elected, the former rock-'n'-roll singer irritated scores of somber candidates by running in some 40 political races--often in gold lame. His slogan? "Vote for insanity. You know it makes sense...
...running before he could walk and seemed willing to sacrifice anyone to win and hold onto the White House? And how better to reach out to voters who think the system is rotten but are too detached even to be disgusted anymore? Bush's wife Laura has the campaign slogan for the Age of Indifference: "You know, it doesn't matter," she told TIME. "If he wins, it'll be great. If he doesn't, we still have a life...
...that's why the missile technology China stole from the U.S. is so important: it helps the Chinese advance toward the head of the class in terms of military credibility. A popular phrase in slogan-crazy China captures the idea: yibu daowei, one step and you're there. Instead of taking years to build carriers and subs, the Chinese are keen on constructing a sophisticated missile force that could pack a punch tomorrow. The Pentagon says China is developing sophisticated short-range ballistic missiles and lethal antiship cruise missiles. And though the Chinese have yet to adopt many...