Word: sloganeers
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Hillary Clinton, despite her foibles, is undoubtedly one of the most intelligent First Ladies in history. Nancy Reagan, not exactly known for her intellect, was only able to offer the nation the insipid slogan "Just Say No." And Barbara Bush did nothing of substance until her panicking husband trotted her out to speak at the 1992 Republican national convention. Even George Bush had to blush at this desperate and embarassing attempt to jumpstart his campaign...
...White House, political aides to the President are not sweating about who will win the compassion competition. ("Compassion is us," could be the White House's slogan.) They and other Democrats see conservative compassion as a kind of Republican confidence trick, allowing them to grind the faces of the poor while wearing a self-righteous smile. But the idea of compassion is genuine and will not melt away. Luntz avows that voters "want you to feel for them." So, advice to all Republican candidates from a consultant in compassion: "Think needy, not greedy...
Throwing up or not throwing up withstanding, the "no pain, no gain" slogan is the hallmark of any serious athlete's off-season program. As fanatical off-season workers like Jerry Rice and Emmitt Smith show, intense off-season training almost always translates into increased success on the playing field...
...programs--the twin staples of computing--don't have to be stored on your computer anymore. They can reside anywhere on the Internet, called up by whoever needs them, whenever they need them. It's a development that could finally make true Sun's original and hitherto cryptic slogan: The Network Is the Computer. "There's a paradigm shift every 10 or 15 years," says Marc Andreessen, a Web pioneer and co-founder of Netscape Communications. "And we're in one right...
...first things moved quickly for Christine deMeurers. She endured a radical mastectomy, radiation therapy and a round of chemotherapy that ended in March 1993, the month Health Net proposed five new billboards, including one that showed a young mother holding her child, with the slogan WHEN YOU'VE GOT YOUR HEALTH NET, YOU'VE GOT EVERYTHING...