Word: sloganeers
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...GAME OF SUPER MARIO The Pittsburgh Penguins' slogan for this season is "The Three Most Feared Words in Hockey--Mario Is Back." The three most inspiring too. After a hiatus of 18 months because of treatment for Hodgkin's disease, two back operations and a bone infection, Lemieux is headed for his fifth scoring title...
...bright, tricolor billboards all across Moscow, Chernomyrdin earnestly appeals to voters to cast their ballots for Our Home Is Russia, the political movement he founded last April in a bid to create a strong centrist party loyal to the Kremlin. IF YOUR HOME IS DEAR TO YOU, the slogan reads...
...same tatty 1819 writing table to fill out the Declaration of Candidacy form, which is kept on the shelf right next to the application forms for Notary Public. The registrants include not only Phil Gramm and Bob Dole but also the Rev. Billy Joe Clegg from Biloxi, Mississippi, whose slogan is "Clegg Won't Pull Your Leg" and who swears that Jesus is his campaign manager. There's also the poet and former seaman Michael Levinson from Buffalo, New York, who proposes a jobs program to build 10,000 clipper ships, and Caroline Killeen of Flagstaff, Arizona, the self-described...
...Leadership is more than a slogan, more than the synthetic politics of hot-button issues and feel-good rhetoric devised by focus groups. Tempered by experience, broadened through historical perspective, a leader is willing to take the long view and to risk short-term unpopularity in pursuit of long-term objectives. He is someone comfortable with himself, sure of his core values...In short, someone very much like you and someone very much unlike Bill Clinton...
Take their most controversial poster, bearing the now notorious slogan of "AIDS: Sodomy=Death." This poster makes a valid point, namely, that actions which some may find pleasurable in the short term may cost them dearly in the long term...