Word: sloganize
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Dates: during 1940-1949
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This treatment did not jibe with the official Japanese propaganda line. The Japs had a slogan: Asia Raya, Asia Melindung, Asia Pemimpin, which means, "Greater Asia, Cooperative Asia, Harmonious Asia." The Japs tried to convince the Javanese that the white man was through. Even Dutch Nazis, who had been pining in Dutch concentration camps before the invasion and now thought their fortunes would be brighter, were flung back into camp...
...slogan was Lucky's way of saying that there would no longer be enough chrome green ( a derivative of bichromate) to make green ink. But WPB, which lifted restrictions on chromium last September after originally cutting its commercial use, denied that there was any special war purpose for chrome green. There were rumors that Lucky Strike, which sold more cigarets (59,500,000,000) last year than any other U.S. tobacco company, wanted a white package to compete with Chesterfield for the female trade. There was no question, at any rate, but that white packages were cheaper to produce...
After a few weeks, the talk about green's going to war was called off. American Tobacco said it had been so successful (November sales were 38% over 1941) that all the green packages were gone. Then Luckies produced a new slogan: "The Best Tunes of All Move to Carnegie Hall"-an advance plug for its new show ("all-time" popular melodies played by Mark Warnow's orchestra). Impresario Golenpaul asked a Manhattan court to make Lucky Strike cut this commercial plug while Information Please was still on Lucky Strike's time. The court seemed...
...with aspirin below the border for 25 years. Sterling hit on the name of Mejoral (derived from mejor, meaning better in Spanish) and let fly with a terrific sales campaign that has left South Americans groggy-but full of Mejoral. During 1942 "Mejoral es mejor," Sterling's new slogan, poured from 230 radio stations in 7,000 half-hour programs, 5,200 quarter-hours, 4,700,000 spot announcements. (In parrot-loving Mexico one brilliant radio plot backfired: at a contest offering prizes for the first parrot to say "Mejoral es mejor" over the air, all the parrots...
...Work, work, work--the boys are marching" is the new slogan for the healthy-looking ladies of Smith these days, with the announcement from Northampton that every girl will "work or train" this summer. "This summer must be constructive," they chant in unison...