Word: sloganize
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Dates: during 1960-1969
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...fund. A onetime English teacher who learned how money talks in 13 years as a highly successful market analyst and big-account broker, Mates is truly the personification of self-confidence. On one wall of his office, he keeps a framed parody of an old Wall Street slogan: "Invest, Then Investigate...
Died. Arthur Hays Sulzberger, 77, publisher (1935-61) and board chairman (1957-68) of the New York Times, who gave new depth and scope to the familiar slogan, "All the News That's Fit to Print"; after a long illness; in Manhattan. Sulzberger tempered his indomitable dignity with wry good humor. In order to succeed, he once said, "you work very hard, you never watch the clock, you polish up the handle on the big front door. And you marry the boss's daughter." Sulzberger did just that. In 1917 the young Columbia graduate married Iphigene Ochs...
Nothing on the New York Stock Exchange has sold quite so briskly as its slogan, "Own Your Share of American Business." The number of in vestors who do has risen from 6,000,000 to 24 million since 1953. One in eight Americans-more than half of them in the under $10,000 income bracket-participate in "people's capitalism...
...spectacular cities and to refurbish himself as well. Action Democrdtica ousted Perez Jimenez in 1958 and put the oil money into schools, highways, health programs and rural electrification. Venezuela still has a $900 million reserve and the bolivar is the continent's strongest currency. Not surprisingly, Barrios' slogan was a simple "continuismo...
...love. To millions of housewives, it preaches that the way to express affection for husband and chil dren is to bake them a cake. Its ads pro claim that "Nothin' Says Lovin' Like Something from the Oven, and Pillsbury Says It Best." This somewhat sac -charine slogan helps to boost sales. In the fiscal year ending last May, they rose to a record $526 million, and prof its increased 7.4% to $13 million. This year the Minneapolis-based company anticipates an earnings gain of 10%, which is one reason that since the beginning of the year its stock...