Word: sloganize
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Dates: during 1960-1969
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...most are banned in Malaysia. "We're here to sell," said Dimitri V. Bekleshov, the gray-suited vice president of Vneshtorgreklama, the export agency's ad company. "Our tractors are better than the American Caterpillars." The advertising was also hardsell, and rich in unintended humor. Sample Aeroflot slogan: "And you've heard of Russian hospitality (some people never quite recover from...
Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...
Though the old slogan is being muted, things have been going better with Coke. Profits and sales have risen steadily to $110 million earned on $1.2 billion in revenues last year. True, the company could have been more nimble in shifting to meet new buying trends: its products account for an estimated 41% of the U.S. soft-drink market, but the company's Tab ranks only third in the market for diet colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more...
Black militants and white racists have since carried such struggles far beyond the ring, and a few blacks sim ply reduced the problem to a slogan: "Get Whitey!" But others, perhaps most, say as Bellows says by implication, "Let there be a struggle, but let it be between equals...
...professors ignored them, the police brutally and effectively cleared the buildings, and the rest of the students yawned as they read the slogan for the hundredth time. The worst, they didn't believe what they were doing themselves...