Word: sloganize
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Dates: during 1960-1969
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Remembering the Slogan. Written by Monsignor Germán Guzmán Campos, 50, who has spent almost all his life among the backlands peasantry, the book traces the slaughter back to 1948, when 18 years of sporadic fighting between the bitterly antagonistic Liberal and Conservative parties was climaxed by the murder of Liberal Leader Jorge Eliécer Gaitán. "His voice," says Guzmán, "was the cry of the rural people, who upon hearing of his death, remembered his historic slogan...
...white sides of American life on a fifty-fifty basis." This, ruled Izvestia, was nothing short of "bourgeois objectivism." More than that, concluded Izvestia, Nekrasov by implication "applied his fifty-fifty rule to matters far more serious-a comparison of two worlds, two ideologies. And when we get a slogan justifying peaceful coexistence on the subject of ideology, fifty-fifty is a dangerous thing...
...called "company slogan" is elaborately whimsical: "If you're driving down the road, and you see a Fina station is on your side so you don't have to make a U-turn through traffic and there aren't six cars waiting and you need gas or something, please stop in." With the help of California's chirpy ad agency Weiner & Gossage, Petrofina spoofs competitors' seemingly endless additives by transporting its gas in pink tank trucks and giving away "Pink Air-the additive of the future." Petrofina reports a healthy rise in U.S. profits...
...first concrete step the situation cries out for, resumption of publication by the dailies which have not been struck, should have been taken long ago. The publishers' slogan, "a strike against one is a strike against all," is self-destructive; the "all for one" policy, in any event, is spottily enforced. Earlier this fall, when the Newspaper Guild struck the Daily News for eight days, none of the other papers closed down. Also, and more importantly, the publishers ignored their responsibility to the public when they chose to complete the press blackout. With three newspapers the city could at least...
...city. The rest of the world could also celebrate, for leader of the proud new republic would be Julius Nyerere, 40, a sensible, spindly onetime schoolteacher, who listens to the raucous cries of "Uhuru" (freedom) from the fiery nationalists of Africa, then puts his personal addendum on the slogan: "Uhuru na Kazi"-freedom and work...