Word: sloganize
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Dates: during 1970-1979
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Marinetti, the leader of the futurists, who called himself the "caffeine of Europe," had such an impact in Russia that for decades afterward all advanced or difficult-looking art tended to be lumped, by officials, under the general title of "futurism"; and when Octobrist painters shouted the slogan, "In the name of our tomorrow, let us burn Raphael!" they were adopting Marinetti's febrile rhetoric against the art of the past. In those years, even Marc Chagall was the painter he would never be again: the delight in form rather than nostalgia as the stuff of poetry that pervades...
Biomass. One new slogan: If it grows, burn it-or convert it to energy. Homeowners, utilities, manufacturers and municipal governments are experimentally burning all forms of natural growth, or biomass, including urban garbage, sugar cane, walnut shells and plants. At the same time, government-funded projects are examining means to extract energy from common biological wastes like animal manures. A poultry farmers' cooperative in Arkansas will soon recycle 100 tons of chicken manure daily to produce 1.2 million cu. ft. of methane equal to 12,000 gal. of gasoline; it is then used to power automobiles that have engines...
...draw some attention to the subject of depreciation, Bill Miller has been promoting a slogan that sounds like a Super Bowl play: 1-5-10. His idea is to allow a full write-off in just one year for all equipment, such as pollution-control gear, that the Government requires companies to install, a five-year depreciation for other new equipment and a ten-year writeoff for new plants and commercial buildings. In a speech to the Advertising Council several weeks ago, Miller even pulled out two miniature footballs, emblazoned 1-5-10, and told his audience...
...SALT by Christmas" was the slogan in Washington last fall, when the long stalled Strategic Arms Limitation Talks in Geneva showed promise. TIME Diplomatic Correspondent Strobe Talbott raced to synthesize five years of notes - replete with diplomatic circumlocutions and the technical jargon of weaponry - into a lucid history of SALT. But Christmas came late, and history had to wait. Only last week, when Secretary of State Cyrus Vance and Soviet Ambassador Anatoli Dobrynin reached a general agreement on the proposed treaty, could Talbott complete his project. Talbott's narrative, part of this week's 15-page Special Report...
...congress, promised that he would be "the force of change." Not a fiery speaker, his methodical rhetoric came across well on television broadcasts that played an important role in the campaign. Though married to Bucaram's niece, he distanced himself from his radical mentor by scrapping the slogan he used last summer: ROLDÓS IN OFFICE, BUCARAM IN POWER. Roldós' moderate image won over the small but growing middle class. He gained the support of poor peasants and Indians (33% of the population) by pledging to include them in the modest prosperity produced...