Word: sloganized
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Dates: during 1950-1959
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...soap opera." The committeemen were also TV-wise enough to save the top witnesses until last, sprang the taped phone conversations at precisely the proper dramatic moment, drowning out racy epithets with an electronic beeper signal. Said Schearer: "The Army-McCarthy hearings had its 'Point of Order' slogan. All we've been able to come up with in this one is 'Son of a beep...
Morale v. Achievement. "Learning by doing"-a sound slogan at first-often came to mean concentrating on any activity provided it was not intellectual. Self-discipline sometimes meant no discipline at all, the emphasis on individual differences did away with objective standards, the stress on cooperation frequently turned out to be conformity to one's "peer group," and the idea that the school must educate the "whole child" led the school to take on all sorts of responsibilities that properly belong to the family. Perhaps the most debilitating doctrine of all is the notion that the child must...
...outdoor advertising company teamed with WBZ-TV and WNAC-TV to spread an outsize Page One across two Boston Common billboards twice daily. Some of the most enterprising makeshift newspapers were put out for employees by Boston insurance companies. American Mutual Liability Insurance published a multilith bulletin under the slogan: ALL THE NEWS...
...with McCarthy-now Boyle" was the slogan stitched on new political banners unfurled across Wisconsin last week. "Boyle" is Lawyer Howard H. (for Henry) Boyle Jr., 36, of Milwaukee, an Old Guard Republican who, two hours before the deadline, filed as an independent candidate for next week's special election to fill Joe McCarthy's U.S. Senate seat. Wisconsin voters seemed to be taking Boyle coolly, but the state's G.O.P. leaders were steaming. Reason: Boyle had turned what seemed a certain victory for G.O.P. Candidate Walter Jodok Kohler Jr. into a just-might chance for Democrat...
After pocketing a passel of prizes for its series exposing a Teamster-led conspiracy to take over Portland's rackets (TIME, April 8), the Portland Oregonian (circ. 232,338) sprouted a new Page One slogan: "Grand Slam of American Journalism." The Oregon Journal (181,210), which doggedly argued that there was more sham than slam to its competitor's exclusives, last week found much to savor when a jury acquitted Teamster Organizer Clyde Cardinal Crosby on charges of conspiracy to accept a bribe. Reason: Crosby had been charged with racketeering by Gambler Jim Elkins, who also led Oregonian...