Word: sloganized
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Dates: during 1950-1959
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...line. In Leningrad barrel-chested Marshal Georgy Zhukov (see NATIONAL AFFAIRS), in a bottle-green uniform listing to port under a load of gold and silver orders, castigated the ousted Malenkov. Molotov, Kaganovich and Shepilov "antiparty group" for resisting progress. Orated Zhukov: "Its members objected in particular to the slogan: 'Catch up in the next few years to the United States in per capita production of meat, milk and butter,' put forward by the Central Committee on the initiative of Nikita Sergeevich Khrushchev." Why? Because the anti-party group "had not wanted to give up the rights...
...admissions was the violence of the public criticism unleashed by Red China's current "rectification" campaign. At a discussion meet in Peking's China People's University, Ko Pei-chi, lecturer in industrial economy, chemistry and physics, took at face value Mao's slogan "Let a hundred schrools of thought contend." Wrote Ko, recalling Communist promises of a higher standard of living: "Who are those whose standard of living actually has been raised? It is those party members and cadres who used to wear torn shoes but are now riding in sedan cars. China belongs...
...with a bulging forehead named Truong Chinh-called "Little Uncle" in recognition of his role as heir apparent to "Great Uncle" Ho Chi Minh. Back in 1951 Truong Chinh was named secretary-general of the Lao Dong (Communist) Party, and launched a ferocious campaign of land reform. His slogan: "Better kill ten innocent people than let one enemy escape." Son of a landlord mandarin himself, Truong let his own parents die at the hands of his land reformers, declaring coldly: "The people's court was right...
...time now have been aware of a phenomenon in Western thought known as laissez-faire thinking. Its latest expression has come in Eisenhower's Geneva Conference proposal for "open skies." With the true homely-phrase-making genius of the American politician, the President presented the world with an appealing slogan. "Open skies" sounded like a Good Thing, because Americans are good at free competition so long as it is clean and "open." "Open skies" called to mind Woodrow Wilson, fair play, and possibly even Blue Skies. It was, in short, a note of hope. Perhaps it still...
...Government's regulations with restrained ads that point up the attractions of liquor. In its most recent campaign Bacardi rum (which last year broke industry tradition by using a woman in a liquor ad) urged readers: "When tensions build up-take time to relax." National Distillers adopted the slogan "Sip a Little Sunshine, Pardner" for its Old Sunny Brook Brand whisky, recently changed it to "Pour Yourself a Smile. Neighbor" when the Government frowned. The French National Association of Cognac Producers earlier ran a series of U.S. ads describing cognac as the "harbinger of good appetite, a gentle agent...