Word: sloganized
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...fluctuating seasonal market. The brothers decided that the way to stabilize was to process and market their fish themselves. They started in 1946 with a 1-lb. frozen package, persuaded A. & P., Safeway and other chains to retail their "4 Fishermen" products, despite their tongue-twisting and somewhat exaggerated slogan, "Frozen Fish Are Fresher Than Fresh Fish." In 1953 they were among the first to produce and market the highly popular fish sticks. Today they lease their own fishing fleet, have packing plants in Maine, Nova Scotia and California...
...beginning of Soviet Russia's climb from a plow-horse to a horsepower economy, the Five-Year Plan, or Piatiletka, was a dramatic slogan as well as an effective method of primitive state planning. But when the sixth Piatiletka arrived last year, the word had lost its power for millions of Russian workers, case-hardened by 30 years of ceaseless urging to achieve ever higher production norms. Last week the Soviet leaders indicated that they were ready to drop the old Piatiletki for a more relaxed method of planning and executing the progress of their national economy...
...dogmatic Marxism. Karl Marx's face has been turned to the wall. "Free competition is a decisive means of Social Democratic economic policy," Ollenhauer proclaims. He soft-pedals the old class war, plays up Socialist efficiency in running state and local governments. He offers as his 1957 slogan: "Security...
...like to talk to you about the difference Jesus Christ makes on the job." This week they are holding a series of evening meetings in a local Baptist church (chosen for its location rather than denomination) which are addressed by machine operators, clerks, union leaders, foremen and company officials. Slogan of the two-week crusade: "Just the job"-a non-U British expression synonymous with "just the ticket...
...Money has to be sold the same way that suits and dresses are." Today that slogan is a banker's commonplace. Yet when young Lewis Douglas Meredith argued the point in his Ph.D. thesis at Yale in 1933, it was far from accepted doctrine. Bankers sat on their funds, lent only on the highest-grade collateral. Meredith began developing the idea that, instead of looking mainly to collateral, the loanmakers should consider a man's job and his ability to repay. A mortgage, he argued, is not just a lien on property, but "instead is a means...