Word: sloganized
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Dates: during 1950-1959
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Over the years, Reuther has struck all three of the Big Three, but never simultaneously. His slogan: "One at a time." This year's first objective: Ford. Reuther reasoned that Ford, running neck and neck with Chevrolet, eager to expand and preparing to make its stock available to the public this fall, would be likeliest to come to terms. Besides, strike benefits for Ford's 140,000 workers would cost less than for G.M.'s 325,000. The G.M. union contract was expiring May 29, but Reuther extended it until June 7, so that the Ford contract...
...reason why President Eisenhower finally agreed, when he did, to Churchill's long-standing proposal for Big Four talks was because he wanted the Conservatives to win. In hopes of depriving the Eden Government of the credit due to Churchill for this triumph, Labourites have now even adopted the slogan: "Churchill--the man whom the Tories threw...
Managing Editor Don Maxwell, 54, of the Chicago Tribune ("World's Greatest Newspaper") has his own private slogan to keep staffers on their toes. The slogan...
Outshining the Sun. Tommy D'Alesandro's slogan was: "Elect a big-league mayor!" His campaign cards simply listed the Orioles' home-game schedule and the claim: "50 Years of Progress in Eight Years." For his first two terms, he claimed a lot of progress: 87 new schools, firehouses and other facilities, 1,400 miles of new streets, 21,947 new street lights. His son had been acquitted of all charges, and Tommy D'Alesandro shrugged off the old scandals. "No one," he said modestly, "is infallible. I haven't done everything right...
...Tories, in a manifesto of their own, replied with a ringing slogan, "Invest in Success," coined by Chancellor Rab Butler. "After these few years of Conservative government," crowed the manifesto, "the economy is in much better shape and the nation in much better heart. Now we must harness these efforts to a new and powerful surge of national effort." Despite their confident tone, and a widespread prognosis that they would increase their overall majority in the House of Commons, from their present 19 to perhaps 100 seats, the Tories are by no means a shoo-in. As ex-Prime Minister...