Word: sloganized
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Dates: during 1950-1959
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...been developed since the printing press." ¶ Mass production of cameras and film got under way when a Rochester, N.Y. industrialist named George Eastman invented the Kodak. Eastman coined the name to be pronounceable in any language and "snap like a shutter in your face." He also invented the slogan: "You press the button, We do the rest." By 1896, twelve years before Henry Ford started mass-producing autos, Eastman was manufacturing cameras by the thousands, and film by the hundreds of miles. Price of the first Kodak, $25, with a $10 charge for developing, and reloading. Twelve years later...
...every schoolboy knows, the Carnation Co. evaporates milk "from Contented Cows." Thanks partly to this slogan, Carnation has become the U.S.'s third largest milkman,*and the biggest producer of evaporated milk in the world. But Carnation is never contented itself. Last week in Van Nuys, Calif., it showed off a milk-white, $1,000,000 research laboratory where Carnation researchers will try to find new ways to make cows more contented-and more productive...
...stocks the same way you buy gasoline for your car-by the dollar's worth." With this slogan, Rochester's H. (for Henry) Dean Quinby Jr., 55, has sold $6,580,000 worth of stock to members of his "Quinby Plan." Last week Quinby's plan got the biggest boost in its 15-year history. Eastman Kodak Co. announced that it is setting up a voluntary payroll deduction system for its 52,000 employees to buy the company's common stock through the Quinby system...
...John Dewey's well-worn "learning by doing" slogan has come to mean little more than that "children move around more and read less." The modern educationalists have apparently forgotten that "if the child is to gain an understanding of the history of Western civilization, the 'doing' involved must include a great deal of reading, talking, listening, looking at pictures, and just plain thinking. Perhaps he can learn a little by building a mud replica of a medieval castle on a sand table, but it is very doubtful if the time is as profitably spent...
...often made during such test-marketing. Cheer was first put out as a white detergent. Then someone suggested that it be dyed blue and tried out. The blue not only sold much better (especially among women who used bluing in their wash), but it also supplied a catchy ad slogan: "It's new! It's blue! It's Blue Magic...